This Month In Iconic: Brand Activations We Loved
From Kim K’s pancake-fueled launch to Aperol’s desert oasis, the past month delivered a masterclass in brand storytelling IRL.
We’re rounding up our favorite activations and product launches that went beyond the photo-op—and made fans feel something.
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SKIMS Diner at Mel’s
Kim Kardashian knows how to throw a launch. For her new Sunset Blvd storefront, she transformed the iconic Mel’s Diner into a branded SKIMS experience. Staff wore custom uniforms, pancakes came SKIMS-dusted, and the nostalgia-meets-modern-branding vibe was peak 2025.
Peggy Gou x Don Julio
Peggy Gou made history with her new Don Julio 1942 collab. Not only did she redesign the iconic tequila bottle, but she also brought her brand to life through “Gou’s News,” a curated newsstand-style pop-up in NYC that sold the limited-edition bottle and exclusive merch. A launch made for the streets and the socials.
LoveShackFancy’s Passover Seder
Rebecca Hessel Cohen’s floral-forward fashion label went all in on cultural heritage this month. Her branded Seder was a maximalist dream: pastel tableware, hand-painted matzah, and embroidered details that turned tradition into something trend-forward.
Coachella's Culinary Glow-Up
Outstanding in the Field set the standard for festival dining this year. At Coachella, they hosted intimate, elevated dinners under the stars. It wasn’t just about food—it was about creating a sense of place, purpose, and presence amidst the chaos of the crowd.
Aperol Spritz Piazza
Brat meets brunch? Aperol took over Coachella with a full-blown spritz plaza complete with branded merch, DJ sets, and the ultimate hot girl beverage. And if you were lucky, you might have spotted Charli XCX herself making it even more iconic.
These activations are proof that physical brand experiences still reign supreme. They spark connection, tell stories, and turn customers into true fans.
Want to plan one for your brand? Partytrick makes it easy to bring your vision to life. Whether it’s a diner takeover or a sunset dinner party, we’ve got the tools to help you create your next big moment.
featured parties
Dumpling Dinner DIY
Channel the energy – and flavors – of a Taiwanese night market without leaving home!
Invest In Our Planet
Invest in our planet (and your friends!) with this sustainable Earth Day Party! Reduce, reuse, and recycle without sacrificing style or flair. Dare to be a Force of Nature.
Secret Garden
Step into a floral wonderland and shower your favorite bride-to-be with all the love. This brunch style party is a sweet way to celebrate the lovely bride.
Be Mine, Valentine
This crafty kids party is a great way to celebrate with your favorite littles.
A Wee Little St. Patrick’s Day
Try your luck at a kid-friendly St. Patrick’s Day celebration. Embrace all the joys of Irish fare and festivity in a way that is fun for people of all ages.
Where the Wild Things Are Birthday Rumpus
A rumpus celebrating your wild birthday kid and the classic picture book by Maurice Sendak.
Run for the Roses
The Run for the Roses never looked so good! Celebrate the most exciting two minutes in sports with a chic and elegant Kentucky Derby party that is sure to land you in the winner’s circle. Created in collaboration with our friends at Anna Lucia.
The Big Game
Game on! Gather your squad and cheer on your team with this quintessential football watch party.
Taco Tuesday
Tacos are best any night of the week. Plan a festive, family friendly dinner party and relax, knowing that you can't go wrong when tacos and margs are involved. This fiesta is sure to satisfy.
Pizza Party
Grab your apron and gather your friends for pizza night! Add your favorite toppings, sip on some wine, and enjoy the taste of Italy at home, fuss-free. Unlike your pies, this dinner party can’t be topped!
Bouquet Bar
🎵I can buy myself flowers 💐 Gather your best buds, thrift some vases, and arrange your favorite florals for this iris-istible flower arranging gathering! Great for just because, girls night in, a bridal shower, or to celebrate an occasion.
Potluck
A potluck is always a good idea. Remove the stress of needing to cook and just invite your favorite people to share their favorite dishes. We love setting a theme and asking each guest to bring a dish to share.
Easter Supper
Whether you’re doing all the cooking yourself or asking guests to bring dishes (we love a potluck moment!), we’ve got all the inspiration you need to host a delicious, delightful Easter supper.
And the Award Goes To
Feel like a winner with this glitz and glam filled awards show watch party.
Basic BBQ
If the Sun's out, Buns out (burger buns that is). The perfect backyard BBQ in three easy steps: Gather a crew, fire up the grill, and get lost in the sauce - and the moment.
Galentine's Brunch
Brunch with your besties to celebrate Galentine's, yes please!
Tuscan Bridal Shower
That’s Amore! Celebrate your bride-to-be with the Tuscan bridal shower of her Italian dreams. Created in collaboration with our friends at Anna Lucia.
Movie Night
Embrace the funny, nostalgic, and romantic moments that come with a solid movie night with your pals. Make this a cozy night in with yummy apps and classy drinks.
Shabbat Dinner Party
Hit pause and reconnect with loved ones this weekend with light, airy decor, warm bread, and relaxing company.
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